Guest Post: By Joan Ruaiz
I so wish I could tell you that the upcoming general election will be close, and that it will be due to the life-and-death seriousness of the issues as they relate to our economy, the environment and our foreign policy — but I cannot honestly say this. I do believe that the 2012 election will be close, but for the wrong reasons; one being that it is how media conglomerates generate large sums for themselves during an election year. So when the media crows again how this will not only be close, but the most expensive ever, don’t think they aren’t at the same time counting on the millions they will earn throughout.
We must understand that the protracted Obama-Hillary primary wars of 2008 were a boon to media coffers! Couple that with the birth of the limitless Super PACs (thanks to our Republican-dominated SCOTUS), and you can easily see what I see: media mavens relying on their potential earnings after facing lean advertising years. If you hadn’t thought about it before, think about it now, while closely observing how desperately reporters are handling the Republican primaries. It may seem quite entertaining at the moment (to some of us), but I would respectfully suggest that we ought to be preparing for what is to come in the general.
Speaking of the current sorry-ass Republican primaries, it is mighty strange that although there is only one halfway electable Republican left standing, we are now witnessing a media-termed “horse race” as we head toward Super PAC-spending Tuesday. It’s not because the alternative candidates to Romney are actually worth anything (because they aren’t); it is because the faster the Republican Primaries end, the less money the Super PAC will spend, and that would greatly reduce the media’s anticipated advertising windfall.
Look, it’s no accident that the media has been all over candidate Romney since his big win in New Hampshire. At the exact time the announcement was made that Mitt held an insurmountable double-digit lead in South Carolina polls, the corporate media got hella serious! To add to the media’s trouble, GOP candidates were dropping like flies, Mitt Romney reeked of the inevitable stench, and the primary season was ending before it had started. But by golly, all was not lost, as we witnessed the re-resurrection of the twice-fallen Newt in just 7 days! I will add that this wasn’t an easy get by any means. Just ask Ginger Chuckie on MSNBC; he seemed quite exhausted with that renewed Newt surge!
Yes, truth be told, our poor corporate media has had the hardest time coming up with a plausible scenario to get that primary GOP Super PAC money bomb coming their way, considering what they were given to work with! It isn’t typical of our media to get so resourceful as to report on the manner in which a GOP millionaire candidate built his fortune, or to just allow GOP candidates to be dumb enough to literally destroy each other, after all that St. Reagan preached on that subject! The media corporations, after all, are not left-leaning, nor have they been for quite some time. No, the media corporations lean green with greed, and we shouldn’t allow ourselves to forget that.